Born in southern New Jersey to parents who both taught public school, Jeff has lived in Winston-Salem since graduating from Wake Forest University in 1980.

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He and his wife, Susan, whom he married in 1983, were pioneers in downtown living. As newlyweds, they bought a 1925 Craftsman duplex in Holly Avenue at a time when the neighborhood next to downtown was considered mostly just a cheap place to live where your landlord wouldn’t ever check up on you. They rented out half of it so they could afford the mortgage payments and got to work fixing it up. When their 90-year-old neighbor contemplated selling her five-unit apartment to a known slum lord, they managed to scrape together enough money to purchase that property, too. They fixed those units up as well and kept them fully rented. By then, they were hooked on the Holly Avenue neighborhood and its revitalization. They sought out other projects and, over the years, restored 10 properties in a one-block area, including one that they moved from a half-block away.

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Among the projects that Jeff is most proud of is one in which he partnered with the local Habitat for Humanity to transform the North Cherry Historic District. The project consisted of restorations along with several newly constructed Habitat homes and resulted in a dramatic change to the neighborhood.

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Over the years, Jeff and Susan have branched out around the city and have completed more than 30 projects in Winston-Salem. Most of them have been renovations in older downtown neighborhoods, but they have also done some new construction as well. Jeff’s expertise as a residential and commercial real estate broker and Susan’s interior design skills have served them well in these projects.

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As they were working on all these projects, Jeff and Susan became regular attendees of city/county planning meetings and had the opportunity to meet the city council representatives for the Northwest ward, as well as three mayors.

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When city council member Wanda Merschel decided not to run for re-election back in 2012, she encouraged Jeff to run. He felt that he was ready to serve because of the years of experience he had gained. He had learned first-hand about the issues affecting neighborhoods while living in Holly Avenue and serving as president of the neighborhood association he founded. In his many years of assisting hundreds of buyers in the process of selecting and buying a home he learned first hand what matters to homeowners and what motivates them to select a place to live.

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Jeff knows what it takes to build a strong neighborhood. He was instrumental in protecting Holly Avenue from commercial development and revitalizing the neighborhood well before hundreds of people saw downtown as a positive place to live. Today, Holly Avenue is a vibrant and diverse residential enclave right on the doorstep of downtown.

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Jeff won the city council election in 2012 and began his service in 2013. He was familiar with city council and other community service through his father, who served on his own town council in New Jersey for four terms. Jeff grew up with the expectation that everyone needs to serve their community in some capacity. He has taken that expectation to heart and served the Winston-Salem community in so many ways. Following is a list of the many organizations that have benefited from Jeff’s involvement.